Badges
Pluralsight users often struggle to stay engaged in their learning on our platform. This problem was confirmed correct through quantitative and qualitative data. By introducing badges as a way to celebrate our learners’ success and encourage them to keep learning, Pluralsight is seeing a positive shift in engagement metrics of weekly retention rate and feature adoption.
Problem
Our learners struggle to stay motivated in reaching their learning goals and understanding what Pluralsight has to offer to help them develop their skills. The product has had a hard time keeping learners engaged with the platform, which has led to churn or lost expansion opportunities.
Solution
The team created a new badge system that celebrates users’ continued learning and encourages learners to explore the product more and create learning habits. I collaborated with product managers and designers across the org in strategically selecting next badges. The badges are available throughout the platform and have various touch points to keep the learner engaged.
Outcome
After a month in general release, we had early indicators of success. 5th week retention was up over 2%, visits per visitor to the platform increased 4%, and features with badges associated had increased utilization of a total of 1.6%.
Pluralsight | Mar 2020 - Feb 2021
Prior to the creation of badges I researched, presented, and advocated for the creation of a team focused on gamification. Because of these efforts, a team was formed where I was the sole designer, co-leading the team in strategy, direction, & research with my product manager. I designed the user flows, created the visual & interactive designs, designed prototypes, and conducted visual quality assurance.
What is Pluralsight?
Pluralsight is a technology skills company, providing quality content for learners to up skill in the tech topic of their choice. Pluralsight’s mission is to democratize technology skills. Though initially focused around video content, over the last few years Pluralsight has expanded its resources to include hands on content, collaborative learning, and more.
